Becky G Launches New Beauty Brand Treslúce Beauty, Celebrating Latinx Culture

Becky G wears two different looks while attending a launch event held at SmogShoppe on Thursday night (June 24) in Los Angeles.

The 24-year-old singer celebrated her new beauty brand Treslúce Beauty, surrounded by friends and family.

Also in attendance were Patrick Ta, Desi Perkins, Manny MUA, Chrisspy, Cardi B‘s makeup artist Erika La Pearl and more.

Treslúce Beauty is cruelty free, vegan friendly, and creates, celebrates and supports Latinx heritage and culture.

At the launch event, guests dressed in all white within the space that was immersive and interactive taking guests through Becky’s journey from her roots to the brand’s ethos. The event, much like the brand, celebrated Latinx culture and heritage.

“There’s a reason I didn’t call it Becky G cosmetics because Treslúce is more than me, it’s about us,” the singer said during a toast at the event.

“Becky G, Founder of Treslúce Beauty. 💙 No puedo creer que esté escribiendo esto… 🤗🙏🏽 This Friday, June 25th my new makeup brand @treslucebeauty is launching!!!! Many of you guys know that this has been one of my biggest dreams for so long and it’s finally happening!!!! Es una bendición tener esta oportunidad de compartirlo con todos ustedes. Stay tuned, I’m gonna be sharing more soon! 🥰 #TresluceBeauty,” she shared on Instagram earlier in the week.

Treslúce Beauty will officially launch on FRIDAY (June 25) with six products – the “I Am” shadow palette, Like An Artista 8-Piece Eye Brush Set, Intenso Liner Gel Color Pencil, Ilusión Premium Synthetic Lashes, Super Facil 2-in-1 Lash Applicator and the Mi Tesoro Lash Case.

All products will be on sale on TresluceBeauty.com!