OlderCharli & Dixie D'Amelio Launch Their New Clothing Line Social Tourist With Hollister
Charli and Dixie D’Amelio have started their own fashion line!
The sisters amped up their partnership with Hollister to bring their new brand Social Tourist to life.
Charli and Dixie‘s new line marks the start of a multi-year apparel agreement between them and Abercrombie & Fitch Co, the parent company of Hollister.
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“The new brand has been imagined and inspired by Charli and Dixie’s experiences at the epicenter of social media, and also reflects Gen Z’s unique lens of living in a digitally native environment. Hollister has leveraged its pool of talent, resources and global reach, as well as its connection to the global teen customer, to authentically bring Charli and Dixie’s vision to life,” reads the release.
“We’ve always loved fashion, and it’s been amazing to be so involved in this process. We feel like Social Tourist really represents both of us and explores how our generation is balancing who they are on social media with real life,†Dixie shared in a statement.
“The first product drop is all about introducing the brand to our fans, and the second drop in June reflects our individual personalities – designs that reflect Dixie’s personality are a bit edgier, with dark color palettes and patterns, where my vibe is shown through super feminine and cute styles. We can’t wait to put our vision out into the world!†Charli added.
Charli and Dixie have been involved in every part of their new brand, from product selection, design and branding to positioning and marketing. Their dad Marc is even involved as a consultant, as he has many years of experience in sales and design.
Social Tourist will have four distinct apparel lines: gender inclusive items, trend pieces such as dresses and skirts, everyday essentials featuring premium basics, and swim. Each collection will include limited-edition items, with new product dropping approximately every month.
The first collection will drop on May 20th, and you can head to SocialTourist.com to sign up for updates.
